Are you keeping up with your Social Media postings?

Are you tweeting enough? It’s true that social media can take up a lot of time, but it’s something that every business needs to do.

Why’s that the case?

If you’re a small company, you might try and manage your social media by yourself. And if that’s the case, it’s likely taken a back seat to other, more urgent matters.

Social media is more important than you think, and even if you have a small following, it can impact a potential client’s opinion of you.

Think about it like this…

You visit a company’s Twitter page and notice they haven’t tweeted in two years. It’s safe to assume that you’ll judge them for that. Well, that’s exactly what your customers are doing to your business too.

Someone who embraces social media and uses it to their advantage shows confidence in what they’re doing, and it means you want to connect with your clients.

So, how does a company embracer social media and use it as a viable marketing tool? Here’s how:

Create a Consistent Posting Schedule

You need to be posting content regularly. It might not get much engagement to begin with, but it is important to show that your company has a pulse.

If someone comes across your profile and sees you’re inactive, it might be enough for them to bounce and move on to a competitor who is posting and showing more activity.

What can you post?

  • Photos and videos of your office. Give your customers a backstage view of how you operate.
  • Share content from your website. Have a sale coming up? Post on your website and then share it via social media.
  • Industry news and relevant articles your audience might find interesting. This will provide your customers with something to think about.
  • Positive reviews and testimonials from customers. Social validation is an important part of the customer journey, so learn to take advantage of it.
  • Custom graphics and videos you have made about you and your company. Visuals are more engaging than traditional text. Learn to use them in your social media marketing.

And most importantly – have fun with your social media marketing. There’s no rule book for social media posts (other than the obvious rules), so show some personality and be yourself. It’ll help your company stand out from the competition.

What platforms should you post on?

There are four major platforms you should consider posting on:

Facebook
Instagram
Twitter
LinkedIn

Now – every company is different, and some may not get the same value out of each of these. However, these platforms play an important role in people’s daily lives, and most people will check them sporadically throughout the day. There’s no marketing tool that lets you appear directly in front of millions of potential customers at once.

We also recommend you consider Snapchat and YouTube if your business uses a lot of videos to market its products and services.

Complete Your Profile

Make sure your page is complete with all relevant info. It should answer the basic questions a potential customer might have.

Here’s a simple checklist for managing your social media pages:

  1. Fill out your bio. Keep it short and to the point.
  2. Your company hours (if applicable) and where someone can find you is important!
  3. Contact info like your phone number, email address, and other social media accounts.
  4. Profile photos and cover photos should be high-quality. Do not use grainy photos!
  5. Link to your website so someone can learn more about your company.
  6. Make your first post, and you’re ready to go.

Incomplete profiles reflect poorly on your business. Why should a customer purchase something from you if you didn’t even take the time to fill out your social media profiles? It makes your company look unprofessional.

Respond to Comments and Inquiries

Once you get started on your company’s social media page, make sure to check it regularly. Even if the posts are scheduled and it seems to be running smoothly, you’ll want to keep an eye on comments, messages, and reviews.

Interacting with your customers shows that your company is alive, has a personality, and is responsive.

If it’s a positive review, great! Say thank you and make sure to share it with others. If it’s a negative review, put your customer service heads together and figure out a way to make it right. Remember, everyone can see a negative review.

A potential customer might reach out via private messages to ask a question or make a request. Being able to respond with an answer quickly might be the difference between them going with you, or moving on to a competitor.

Someone might also comment on a post of yours with a question. It’s even more important to answer these because others can see the question and might be looking for the same answer.

Be active and engage with your customers on social media. It’s an important part of today’s digital world.
Should You Hire a Social Media Marketing Agency?

Social media management can take up quite a bit of time, and you do not want to put it on the backburner.

Hiring someone to manage your social media will allow you to benefit from social media marketing without neglecting other essential aspects of your business.

By hiring the right person with extensive experience, they can employ a strategy that will work in building a following and engaging your audience.

Are you looking for dedicated digital marketing and social media marketing services? Globalgraphics can help you improve your social media presence. Give us a call today at (416) 256-7800 to learn more.

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