There are many forms of marketing in today’s world.
Just when we’re getting used to email marketing, digital marketing, and affiliate marketing – new strategies pop up and force you to reconsider what you’re doing.
Every business needs a concrete digital marketing plan. That plan should consider who your target audience is and how you’re approaching them.
Are you feeling a bit lost? Don’t worry. We’ll explain the difference between these two marketing strategies.
Omnichannel marketing is an integrated shopping experience that allows a customer to seamlessly purchase from multiple platforms, including desktop, mobile, and in-store.
An Omnichannel Marketing strategy ensures that, no matter how the customer decides to purchase, the process and message will be flawless.
Best Buy pioneered omnichannel marketing in 2003 in an attempt to battle rival Walmart. It has grown a lot since then and has expanded from retail to finance, healthcare, eCommerce, and more.
Multichannel marketing lets companies talk with customers (and potential customers) on various platforms. A website, through a promotional event, printed advertisements, or an actual location. This form of marketing allows the consumer to decide on how they would like to contact a company.
This means there are several touchpoints on the business side, not just one. A customer interested in purchasing from a company may test the product in person, but eventually order it through Amazon. This is a form of multichannel marketing.
These two strategies are distinctive, and they both have their pros and cons.
Multichannel marketing may require more time and resources, but that doesn’t mean it’s not effective.
While multichannel is more hands-on and can be a little sporadic, it’s an effective marketing strategy that has proven success over many years for many companies.
Remember – the final goal in marketing is to create an efficient system that helps you achieve your marketing goals.
Right now, we see more multichannel marketing than omnichannel. That’s because multichannel has been around longer and it takes more integrated technology for a company to get set up on omnichannel. In the next number of years, many businesses will invest in an omnichannel strategy that could drastically change the way their business approaches marketing.
In an era where easier is better, and where it’s more important than ever to connect with your customers (no matter where you are on the globe), omnichannel marketing is the new way to do business online flawlessly.
Not only does it make it easier for you and your customers, but it provides detailed data by combining all of your marketing channels. Your customer will know what is going on, and so will you. And that’s how marketing should be done.
Do you have questions about how your business can use these strategies to grow bigger than ever? Globalgraphics is here to help. Contact us today at (416) 256-7800 to learn more.