Businesses adopted social media early on to show that they were part of the social media revolution. Many of those businesses didn't really understand why, and were half-hearted in their management of it. Nowadays Social Media can be king in generating interest in businesses.
Since 2009 Pinterest has become a popular Social Media platform where users to can post their favourite photographs, notes, memos etc onto virtual pin boards. It's very much the same as that cork board at home, where you often pin up photos and reminders.
The Instagram social media platform is beloved by image enthusiasts. It allows users around the globe to share photographs that they have taken, or liked, and other users to subscribe to their profiles to view those images.
LinkedIn is another highly popular Social Media platform that allows business people that know each other to connect with one another. It can also provide you with the opportunity to connect with new like minded business professionals around the globe and expand your business.