Search Engine Optimization can be daunting task, especially if you’re just starting out.
But here’s the good news for you. Did you know that there are many hundreds of tools available and easy to find online that can help you with your SEO activities? Some are free to use, and others you will need to pay a fee for. Below we’ve compiled 100 of the very best, which can help your website work hard for you!
Official website: https://yoast.com
Yoast SEO is the number one WordPress SEO plugin that helps you get more visitors from Google and Bing. It also help you attract more visitors from social media and increase readers’ engagement. Its intuitive to use and you’ll soon be a pro at onsite SEO
Official website: https://wordpress.org/plugins/rel-nofollow-checkbox/
This WordPress website plugin connects a simple checkbox in the insert/edit link popup for including a ‘no follow’ attribute.
Official website: https://wordpress.org/plugins/google-sitemap-generator/
This plugin helps greatly to improve SEO by creating special XML sitemaps which will help search engines like Google, Bing, Yahoo and Ask.com – all of which will better index your website.
Official website: https://www.cloudflare.com/
Cloudflare is an application to find the source of email spam and protect websites from all manner of attacks. All of which help to keep a website running at optimum performance.
Official website: https://developers.google.com/web/tools/lighthouse/
Lighthouse is an open-source, automated tool for improving the quality of web pages. It is a great tool for auditing web pages and evaluating performance, accessibility, progressive web apps, and more.
Official website: https://developers.google.com/web/tools/chrome-devtools/
This is a set of web developer tools built directly into the Google Chrome browser which provide you with the facility to quickly edit pages and diagnose problems. DevTools ultimately helps you to build a better website much quicker.
Official website: https://developers.google.com/speed/pagespeed/insights/
Do you have problems with slow loading pages? PageSpeed Insights inspects the content of a web page, then generates suggestions to make that page faster.
Official website: https://www.bing.com/toolbox/webmaster
It helps to get a summary view of how well the site is performing and identify what needs emphasis and understanding what leads people to the site can help to understand what to focus on to increase traffic. It also provides information on what people are searching for and what areas to expand on next.
Official website: https://archive.org/web/
The Wayback Machine supports a number of different APIs. It makes it easier for developers to access captured data in the Wayback archives.
Official website: https://www.google.com/webmasters/tools/mobile-friendly/
This great tool helps you test how easily it is for a visitor to view a web page on a mobile device. Just enter a page URL to see how the page scores.
Official website: https://www.google.com/webmasters/tools/home?hl=en
Search Console tools and reports help to measure the site’s Search traffic and performance, fix issues, and make the site shine in Google Search results.
Official website: https://www.google.com/webmasters/tools/disavow-links-main
Bad links a problem? Google’s link disavowal tool allows you to let Google know that you do not want certain links from external sites to be counted when it’s ranking your website.
Official website: https://www.google.com/webmasters/markup-helper/u/0/
This great feature allows you to implement different types of markup on a webpage, which in turn provides additional detail about that page’s content.
Official website: https://www.google.com/business/
Google My Business gives you the tools to create and maintain a Business Profile. It comes with a range of exciting features that allows you to further engage with customers and keep them informed. All for free!
Official website: https://www.google.com/analytics/
This tool can comprehend the site and app users to better estimate the performance of marketing, content, products, and more. It is built to work with Google’s advertising and publisher products so people can use your analytics insights to reach the right customers.
Official website: https://search.google.com/test/rich-results
This useful tool tests a publicly accessible page to see which rich results can be generated by the structured data it contains and include carousels, images, or other non-textual elements.
Official website: https://search.google.com/test/mobile-friendly
Is your website mobile friendly? This tool assesses and scores a web page on how easily a visitor can access it on their mobile device. Simply enter a page URL and view the results!
Official website: https://search.google.com/structured-data/testing-tool
This tool provides a variety of ways to develop, test, and modify the structured markup. The user can load markup into the tool either directly or by supplying a URL.
Official website: https://search.google.com/search-console/about
Google’s Webmaster Tools Search Console offers a range of tools and reports to help measure a website’s search traffic and performance. You can also check-out external and internal links to your website, view other errors and issues fix issues. Search Console help you improve your own Google Search results.
Official website: https://trends.google.com/trends/?geo=US
Google Trends is a search trend feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time.
Official website: https://cloud.google.com/natural-language/
The Cloud Natural Language API helps in sentiment analysis, entity analysis, entity sentiment analysis, content classification, syntax and provides analysis of natural language understanding technologies to developers.
Official website: https://moz.com/products/pro/seo-toolbar
Moz Pro provides analytics and insights to help to boost the search engine rankings.
Official website: https://moz.com/mozcast/
MozCast is an experiment in tracking the “weather” patterns of the Google algorithms, which of course can have major impacts on your website’s ranking.
Official website: https://moz.com/local/search
Moz Local can help you increase accuracy of your business name, address, and phone number with a number of directories they have partnered with.
Official website: https://moz.com/link-explorer
This tool helps you to uncover valuable link prospects and formulate and track a solid link building strategy
Official website: https://moz.com/explorer
Keyword Explorer can figure out what keywords people are searching, what keywords you’re already ranking for, the demand for certain searches, and the strength of other sites competing for the target keywords.
Official website: https://neilpatel.com/ubersuggest/
Ubersuggest gets you an insight into the keyword strategies that are working for others in your market area; allowing you to adopt these improve on them them, and hopefully gain a better edge.
Official website: https://www.wordstream.com/free-keyword-tools
For some free help with your SEO and PPC endeavours, check out WordStream. Make your online marketing investment more effective using top scoring keyword groups, whilst avoiding negative keywords.
Official website: https://analytics.google.com/analytics/web/#/
This very popular tool helps you to see what’s working and fix what’s not on your website.
Official website: https://adwords.google.com/KeywordPlanner
Not sure what keywords to use on your website? Google Keyword Planner is a great tool that provides keyword ideas and traffic estimates to help you! Find the right keywords to describe your product or service and help customers find your website!
Official website: https://ads.google.com/intl/en_in/home/tools/keyword-planner/
Looking to get your advert directly in fron ot customers? Then Google Ads Keyword Planner is here to help you!
Official website: https://www.similarweb.com/
Keep ahead of the game with SimilarWeb’s online competitive intelligence tool. It provides traffic and marketing insights for any website, as well as a quick overview of a site’s reach, ranking and user engagement.
Official website: https://www.semrush.com/
Looking for a powerful SEO friend? Let SEMrush help you out with your keyword research and competitors keyword analysis It can also identify backlink opportunities for you and much, much more.
Official website: https://ahrefs.com/backlink-checker
Making sure that you have quality links back to your website is essential. This tool helps you to see the top backlinks pointing to a your website. Always remember, quality links can help you outrank the competitors and get additional referrer traffic.
Official website: https://socialblade.com/
Just how effective is social media anyway in SEO? Use Social Blade’s advanced technology to get a better understanding of statistics for any YouTube, Twitter and Instagram username.
Official website: https://kwfinder.com/
Give KWFinder a whirl as another useful tool for your SEO toolbox! It can help out with your keyword research, competitor backlink analysis and rank tracking.
Official website: https://buzzsumo.com/
Another great way to track the effectiveness of social media is BuzzSumo. See how you and your competitors perform with social media postings, get ideas and write content that actually resonates with your audience.
Official website: https://gtmetrix.com/
Great website, but is it performing as it should? The GTMetrix tool provides a useful insight to a website’s everyday performance.
This tool is introduced to keep track of Google Data Studio resources and display some of the different ways data studio can be used.
Official website: https://majestic.com/reports/majestic-million
The Majestic Million lets you find out more about the top million websites, from the world’s largest commercially available backlink database.
Official website: https://keywordtool.io/
Looking for some more help with keywords? This tool is the best alternative to google keyword planner and other keyword research tools. The free version of the Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term.
Official website: http://faqfox.com/
This clever tool helps to identify where you might be going wrong with your social media efforts and makes recommendations for higher value posts that customers really take interest in.
Official website: https://www.woorank.com/
Woorank offers up an all-in-one tool to analyze, optimize and monitor your online performance. What could be better?
Official website: https://muckrack.com/
Looking to improve your public relations? Let Muck Rack help you find the right journalists, keep an eye on the news about your company and assess your public relations effectiveness.
Official website: https://website.grader.com/
Website Grader provides a service that evaluates and scores the marketing effectiveness of your website. Find out just how effective your SEO, social media postings and other inbound marketing channels are.
Official website: https://tagmanager.google.com/
Tag Manager is a free tool that allows you to manage and deploy marketing tags on a website (or mobile app) without having to modify the code.
Official website: https://www.wordtracker.com/scout
This useful tool lets you discover exactly what keywords your competitors are using. It’s a Chrome extension and works in just one click to generate a list of keywords from any webpage.
Official website: https://www.brightlocal.com/local-search-results-checker/
How are you performing in the local search results? This useful marketing tool lets you view search results for a location wherever you are in the world.
Official website: https://serptimizer.com/en/
How about a tool that does an SEO audit, provides you with valuable insight, does regular check-ups and informs you? Then the SERPtimizer tool is just what you’re looking for.
Official website: https://www.helpareporter.com/
This website is a network that matches those content creators seeking expertise with content, with those sources that have the expertise. Get relevant, accurate content that actually engages readers.
Official website: https://raventools.com/
Another great one stop shop for all of your SEO requirements, including website audit, rank tracking, competitor research, link building and keyword rank checker.
Official website: https://www.screamingfrog.co.uk/seo-spider/
The Screaming Frog SEO Spider tool crawls website URLs to fetch key elements of online an technical SEO that can then be analyzed. The service allows you to crawl 500 URLs for free or purchase a license which provides you with many other advanced features.
Official website: https://www.screamingfrog.co.uk/
Why not benefit from the two powerful SEO tools mentioned above that UK based Screaming Frog offers and give your business that cutting edge in search marketing.
Official website: https://answerthepublic.com/
This service provides unique keyword suggestions that are currently being used on Google. It just could give your website content and search marketing efforts the lift you’ve been looking for.
Official website: https://www.spyfu.com/
SpyFu offers up the keywords that are being bought on Google Adwords, as well as keywords that websites are showing up for within search results. The tool can also help detect emerging or niche markets.
Official website: https://smallseotools.com/
Small SEO Tools provides a wide range of SEO tools that can benefit website owners, web administrators, and SEO professionals. If you are looking at setting up a new website, creating text content for web pages, or optimizing your current website, Small SEO Tools is for you.
Official website: https://builtvisible.com/seogadget-for-excel/
Builtvisible makes it easier for search marketers to directly download data from services such as Majestic SEO and Moz into Excel via their API services.
Official website: https://www.sistrix.com/
Sistrix is a powerful SEO data and analytics tool which tracks Google SERPs and URLs, billions of data points per week, and allow you to see what keywords and URLs are ranking on almost every domain out there, in many different countries.
Official website: https://hunter.io/
Looking for an easy way to reach people that matter in your business? Hunter lets you find the email addresses used on company website addresses across the internet.
Official website: http://www.keywordspy.com/
Want to see how your competitors have been advertising in Google Adwords. KeywordSpy lets you perform advanced keyword research and keyword tracking to help improve your own PPC campaign.
Official website: https://www.advancedwebranking.com/
Keep an eye on website rankings using the Advanced Web Ranking tool. It can track key phrase rankings across multiple websites and report back on its findings daily, weekly or on demand.
Official website: https://buzzstream.com/
Used by many top name companies, Buzzstream helps you manage contact information, enhances your communication effectiveness for Digital PR, Link Builders and Content Promoters.
Official website: https://www.tubebuddy.com/
This free browser extension integrates directly into your YouTube channel and makes everyday management much easier.
Official website: https://www.seoquake.com/index.html
SEOquake provides a free tool that allows you to do a complete SEO analysis of any web page on your favourite browser. You can undertake SEO Audits, run a Keyword Density report, do Internal/External Link analysis, and much, much more!
Official website: https://ninjaoutreach.com/
This tool helps you create effective marketing campaigns by filtering through millions of Instagram and YouTube influencers to find ones that captures your target audience’s attention.
Official website: https://cognitiveseo.com/keyword-tool/
Have you got yourself into an SEO pickle? This complete digital marketing solution flags all possible SEO issues and provides you with recommendations on how to fix them.
Official website: http://www.keyworddit.com/
This research tool allows you to pinpoint low competition keywords and keywords that you may have thought of. All of which can help you increase traffic to your website.
Official website: https://www.webceo.com/
Get way ahead of the game with WebCeo. It makes use of 17 pro-level SEO software tools that help keyword research, check rankings, run SEO audits, evaluate and monitor backlinks, conduct safe link building, social media analysis and much more!
Official website: https://www.rivaliq.com/
If you are are using Facebook as a marketing tool, then the Rival IQ tool will help you strengthen and track your online marketing strategy, as well as keep an eye on everything that competitors are up to.
Official website: https://varvy.com/tools/
Make sure that your website pages follow Google’s guidelines using the VARVY SEO Tool.
Official website: https://varvy.com/
If you are looking for some free SEO help, look no further than Varvy. Take advantage of their free educational resources, tools and information normally only available on paid websites.
Official website: https://serpstat.com/features/
The full suite of tools to help your SEO and PPC endeavours, such as keyword research, search analytics, content marketing, back link analysis and a whole lot more!
Official website: https://serpstat.com/
Why reinvent the wheel when you can benefit from your competitor’s experience? SERPStat makes it easy for you to track your main competitors SEO and PPC efforts and improve your own.
Official website: https://seositecheckup.com/
Understand your website from the perspective of a search engine! SEO Site Checkup offers an easy-to-understand and comprehensive set of SEO tools to do just that.
Official website: https://www.wappalyzer.com/
Want to find out more about your competitors? Using the Wappalyzer tool you can reveal the technologies used on websites, including content management systems, ecommerce platforms, server software, analytics tools and more!
Official website: https://www.siegemedia.com/embed-code-generator
Siegemedia’s embed code generator offers an effective SEO tool.
Official website: https://www.linkresearchtools.com/
Not sure if negative SEO is to blame for your search engine rankings? This tool helps you to identify bad links to your website, restore your Google rankings and safeguard website against future penalties.
Official website: https://kwfinder.com/
Another great keyword tool available from KWFinder where you can discover keywords that you can easily rank for, detect what keywords your competitors rank for, get keyword search volumes with historical data and much more.
Official website: https://www.oncrawl.com/
This paid service provides you with a range of tools that provide deep insights in to how Google may be evaluating your website and online SEO activities.
Official website: https://whitespark.ca/local-citation-finder/
If you are seeking to improve your local search rankings, then the Whitespark tool helps you to pinpoint the best places to list your business online and monitor your progress. You can also investigate what your competitors are doing and how they are performing.
Official website: https://whitespark.ca/google-review-link-generator/
This free tool helps boost your local SEO! It helps businesses generate a unique Google Review link which can then be shared with customers in order to get reviews.
Official website: https://upcity.com/
This useful tool helps you find the most reputable and trustworthy B2B service providers in a specific location.
Official website: https://positionly.com/
Unamo SEO helps your business to become effective online with advanced data analysis and marketing tools.
Official website: https://mailshake.com/
This powerful tool helps you to maximize returns on any cold email marketing campaigns you undertake.
Official website: https://authoritylabs.com/
Need to keep a closer eye on your rankings? Authority Labs is a paid service that tracks your local and mobile rankings.
Official website: https://www.soovle.com/
Soovle pulls in search information from major providers such a Google, YouTube, Wikipedia etc. Perfect for those seeking help to create inspirational content.
Official website: https://www.deepcrawl.com/
The DeepCrawl tool allows you to diagnose and fix technical and performance issues with your website and to improve your rankings.
Official website: https://vidiq.com/
Looking to increase your YouTube audience? Then the VidIQ tool is just for you.
Official website: https://feinternational.com/website-penalty-indicator/
This tool helps search marketers identify Google algorithm releases and updates which may have impacted their website rankings and organic traffic.
Official website: http://www.siteliner.com/
Siteliner provides a free service that allows you to explore all aspects of your website that may be affecting your search engine rankings.
Official website: https://www.rankranger.com/
Rank Ranger provides a suite of SEO tools that can be customized around your own unique online requirements.
Official website: https://www.longtailpro.com/
Not are what long tail keywords to use on your website? Let Long Tail Pro help you find less competitive keywords that can boost your online traffic.
Official website: https://www.dareboost.com/en/home
DareBoost provides you with an effective tool to test, analyze and optimize your own website’s performance.
Official website: https://justreachout.io/
This PR software and guidance tool helps you get the exposure you need to grow your business.
Official website: https://www.hittail.com/
Another long tail keyword tool that will be of great use to website owners aiming to increase Google and other search engine traffic.
Official website: https://www.grouphigh.com/
This useful content marketing tool allows you to find any blogger’s contact information and to research their blog posts.
Official website: https://www.botify.com/
This leading SEO platform helps large enterprises tackle the problem with major search engines missing out website content.