The perils of a bad company logo

So, you’ve got a great looking website for your business, but something just doesn’t look right. Now what could it be?

It’s your company logo design!

Don’t under estimate the power of a great looking logo. Just look around you. You’ll be amazed at how many company logos that you see, and how you immediately identify those logos with products or services. It’s all there – programmed into your head!

A great logo will truly represent a company and communicate what that company specializes in. It will stand out from the crowd and make you take notice. It will ingrain itself into your mind and be instantly recognizable the next time you see it. Great looking logos truly are very clever and very powerful company assets.

So many amazing looking websites are let down by dreadful logos. Often it’s because businesses are frightened or reluctant to change their age-old logo. And so there the logo sits on the website, standing out like the proverbial sore thumb, and putting everyone off.

Competition on the Internet is crazy. Visitors to your website will decide within seconds whether they want to stay and browse, or swiftly depart. So why chance it with an outdated logo on your website when you can get a brand new one designed at a small price?

If you are having second thoughts about your company logo and want some creative expertise it’s time to get in touch with us!

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