The Xerox Research Centre located in Toronto is Canada’s leading material’s research centre.
This website was designed to strictly follow the corporate look and style utilized by Xerox websites around the globe. E-commerce functionality has also been built into this website to allow Xerox to sell its research products directly to customers.
This website has a minimalist feel that is achieved by utilizing large areas of white space. White space is a now common feature found on all types of websites. Why do businesses like to use this design technique? Well it has been proven that white space helps website visitors to focus their attention on website content, and therefore feel more in control of their browsing experience.
“We chose Globalgraphics because we realized we needed a more complex and sophisticated website to reach out to our customers. We did a simple search on-line to find a web developer which was local, someone with a good reputation, and Globalgraphics scored very, very high. Globalgraphics are always able to pick-up the phone, or answer an e-mail. They usually translate our requests into actions very quickly and very accurately. So, it’s been a very positive experience overall.”
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