The e-commerce industry is always changing. If you want to be a successful online seller, you need to stay on top of the trends as they evolve.
You can guarantee that your competition is following these same trends and looking for ways to cut into your market share. So, we’ve decided to give you a hand. We’ve taken the time to pick four trends that we think will dominate in 2019. Whether you are an e-commerce company in Toronto, or somewhere else, you’ll want to follow these trends.
1. Voice Search and SEO
Voice search isn’t going anywhere. We live in a society that expects convenience. ComScore estimates that by 2020 50% of searches will be made by voice. Voice search is about as convenient as it gets. Customers looking for a specific product can queue up their phone, voice the search term, and wait for their results. Your customers expect a fluid experience now that bluetooth devices like Alexa, Google Home, Siri, and most car systems can handle voice commands.
A successful e-commerce business will have a voice SEO plan in place to help them take advantage of voice search. This means you’ll need to have your products organized properly, categories created, and design your products for voice search visibility.
2. Continued Growth of Personalization
Even though we always hear about people complaining about privacy, customers love personalization. Companies that offer a personalized experience can learn more about their customers, increase impulse buys, generate more sales, and increase customer loyalty.
Forbes found that 49% of customers admitted to making an impulse purchase because of a personalized offer. Another 44% of those customers said they would likely make a repeat purchase because of their personalized experience.
Now, there are many ways a company can offer a personalized experience. Some brands analyze purchase behavior and develop offers based on items a customer frequently purchases, while others offer rewards programs that cater to a customer’s interests.
If you want to develop a system for creating personalized offers, your business will need to be able to collect data, analyze it, and process it into offers that your customers actually want.
3. E-Commerce Has Evolved Past the West
For years, North Americans and Western Europeans dominated e-commerce sales. But with the rise of China, India, and other smaller countries in Asia and Oceania, e-commerce is now a global industry.
Forward-thinking e-commerce sellers need to develop a strategy for selling their products to the broader international market. According to Shopify, in 2017 North America accounted for $988 billion in total sales, while Europe sold $272 billion.
What about Asia?
Asia trumped North America, and Europe combined with over $6,000 billion in sales. It’s clear the tides have turned. There are large eastern markets that are rapidly expanding as their economies continue to mature.
As an e-commerce web design company, we’ve watched these changes occur and have helped many of our clients adapt to them. The international market is only going to expand from here. You need to prepare a strategy to help you capitalize on this rapid growth.
4. Multi-Channel Sellers Will Win
E-commerce is a lot different today than it was ten years ago. You probably remember when eBay was the go-to website to sell products online. Selling on a single platform doesn’t work anymore. If you want to increase your sales, you need to sell your products on several channels. That means developing and selling on your own website, on Amazon, eBay, and whatever other channels you can sell your products on.
According to a Harvard Business Review study, 73% of the 46,000 customers they surveyed use multiple e-commerce channels. While you need to have your own website with rich content, you also need to open stores on Amazon, eBay, Walmart, and other marketplaces if you want to get your products in front of your customers.
Globalgraphics – First choice for E-Commerce Web Design in Toronto!
As an e-commerce business, you need to stay ahead of the trends. Globalgraphics Web Design has helped e-commerce companies like yours with their web and graphic design, marketing, and SEO needs for many years.
Contact us today if you need an e-commerce web design agency in Toronto. We can help you build a website that’ll boost your sales and increase your profit margins.