Following up from Parts 1 and 2, in this Blog we’ll be providing you with some tips on preparing for your website project.
OK, so you’ve found yourself a web design company to work with. Now it’s time for you to prepare for the start of the website project. Bear in mind that you will need to work closely with your chosen website design company at times throughout the project, in order for them to achieve the right look for your new website. You will also need to provide them with information for the new website.
By now you should have already have a clear idea of what you want your website to achieve for your business. You should also have a ‘structure’ in mind for the website, and the sections the website will have eg. About Us, Meet The Team, Case Studies, Services etc. Unless you have asked your web design company to write content for these sections of your new website, you will need to do it. And sooner better than later!
Writing content can be a huge headache for some people, as they haven’t got a clue where to start. The best way to approach it is to write text content that your typical customer will be able to understand. Don’t be tempted to pack out your text with lots of jargon, and try not to be over waffly. Website text content should be relatively easy and straight forward to read. It should also be relevant and succinct. Where possible it should also contain ‘key words’ that describe what kind of company you are and the types of goods/services you specialize in. Read here for more on that point!
On web pages there’s nothing better to compliment text with than great quality images. These images should be chosen to reinforce the information or messages you are relaying in the text. If you don’t have any suitable images to use for your web pages don’t be tempted to use someone else’s from the web. This can get you into a lot of trouble, and can also get your website penalized with search engines. Many web design companies will offer to provide you top quality images as part of the project cost. These will often be supplied from an image library website such as Shutterstock (www.shutterstock.com).
As mentioned above, try and get your text content together as soon as possible. This will help prevent any delays further down the line in your website project. If you are really stuck, and feel that text writing is beyond your capabilities, why not source out a copywriter. These writing specialists can quickly provide you with great quality text. Be prepared to pay a copywriter per number of words that they create for you.