Finding the best digital agency can be challenging.
There are tons of them out there, they all offer similar services, and inexperienced companies may not know what they are looking for.
As a leading digital agency in Toronto, we always try to understand our client’s needs and communicate their expectations. After all, it’s your project and you deserve to get the level of service that you want.
But what should you look for in a digital marketing agency? The answer to that is going to depend on what you need. At their very core, these types of agencies are a collection of marketing and design services intended to help you carry out marketing campaigns, complete new designs, and everything else between.
In this article, we are going to explore a few of the things we feel are most important when it comes to looking for the right agency.
1: Start by Asking the Right Questions
Simple, right? That’s because it is. Before you agree to anything, you need to ask the right questions.
Most agencies are going to tell you they are the best at what they do. Why would they tell you otherwise? The easiest way to test their claims is to see if they are knowledgeable of their craft, following best practices, and tracking the right metrics.
Start by asking these questions:
- Do they have a portfolio
- How do they run their own business?
- What KPIs do they track and feel are most important?
- Are they a certified Google Partner?
- How does their own SEO look?
- What results do they promise and how are they going to achieve them?
- How does pricing work?
- Do they have time to dedicate to your projects?
- Do they offer design services?
Some of these questions are easy to answer, while others require more thought and personalization. If you are going to spend a lot of money hiring a digital agency, they need to be willing to work for you and show you how they plan to do that.
2: Clearly Establish Your Goals
If you’re going to hire an agency to help you design, market, and build your brand, you need to have goals in place.
Your goals don’t need to be massive, but they need to be defined. Some of these goals may be to grow your social media following by a certain number of followers, to decrease your bounce rate by a specific percentage, or to sign up 1,000 new users.
But goals alone aren’t enough. We also recommend that you lay out how you want them established. A few examples include:
- Using PPC ads to generate new sales
- Leveraging your email list to nurture and develop leads
- Using your blog to boost your SEO campaigns
- Analyzing customer insights to create new campaigns
When you take the time to set goals, your digital marketing agency will better be able to help you achieve them.
Remember, the entire design and marketing process is a two-way street and communication is everything.
3: Look for an Agency That Understands Your Business
There are many different types of digital marketing agencies in Toronto. For example, some agencies focus on designing creative ads, some work with analytics and other big data, while more specialized agencies focus on specific industries like dental and real estate marketing.
Whatever you choose in the end, find an agency that understands your business, your customers, and your unique needs. This will save you a lot of time, money, and sanity in the process.
Marketing isn’t a one-size-fits-all solution. Strategies that work for one business will perform terribly when applied to another incompatible business model.
4: Price Isn’t Everything
We’ve seen too many clients focus on getting the cheapest possible service. You may see some results from this service, but we can guarantee you that you’re not getting the best results possible.
Like any industry, there will always be a wide range of prices available.
So, here’s what we recommend.
Look for a solid middle ground between price and quality. You don’t have to hire the most expensive company around, because some do overcharge, but you want to find a company that provides reasonable quality at a fair price.
If you need help determining what price is fair for a Toronto digital agency, call a few different agencies up and ask for quotes. You’d be surprised what you can learn from a quote.
Choosing the Right Marketing and Web Design Agency in Toronto
Whether you need expertise, an innovative approach, or something else, it all comes down to personal preference in the end.
If you’re in the market for a leading digital agency in Toronto, contact us today. We’ve worked in this industry for over a decade and we’re ready to help you grow your business.